Generic Term Applicants

Information for Potential Generic Term Applicants

Generic Term generic top-level domains (gTLDs) are for domain names that do not fit into the Brand, Community, or Geographical gTLD categories. Forward-thinking organisations and innovative entrepreneurs are likely to apply for Generic Term gTLDs so that they can pursue new business opportunities or build their online presence.

Some applicants may decide that their most expedient, cost-effective and best route to satisfying these criteria is to outsource to a proven registry provider such as Verisign. To learn more download our white paper.

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New revenue streams

Inventive entrepreneurs and organisations may be able to turn Generic Term gTLDs - for example, ".shoe" or ".market" - into new, potentially profitable gTLD registry businesses that license second-level domain names such as "company.shoe".

Stronger Internet presence

Organisations may be able to use memorable Generic Term gTLDs as a marketing device to promote themselves and build awareness. Short, easy-to-remember domain names may also help reinforce messaging and make it easier for consumers and other individuals to find an organisation online.

New promotional opportunities

Second-level domain name registrants could potentially promote the new gTLD every time they send an email or use the domain name in their own promotional materials. Awareness and revenues could potentially build rapidly on the back of viral marketing.

Increased consumer confidence

As the steward of a gTLD, an organisation may have authority to enforce requirements for second-level domain name registrants. Over time, consumers may potentially recognise and value the enhanced trust associated with a Generic Term gTLD and its second-level domain names.

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