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Community Applicants
Information for Potential Community Applicants
Consortia of like-minded organisations that share common missions, goals and challenges may wish to apply for Community generic top-level domains (gTLDs). Whether operating in commercial or non-commercial sectors, communities and their individual members could potentially utilise Community gTLDs to promote, protect, guide and serve their communities better.
Some applicants may decide that their most expedient, cost-effective and best route to satisfying these criteria is to outsource to a proven registry provider such as Verisign. To learn more download our white paper.
A Community gTLD may offer the following benefits:
- Enhanced security, control and trust
- User convenience
- Higher profile and visibility
- Affordability
Enhanced security, control and trust
As the steward of a Community gTLD, an organisation will usually have the authority to set requirements for second-level domain name registrants. By restricting registration of these names to vetted, legitimate registrants, the stewards of Community gTLDs may help to increase trust and confidence. Every entity with a second-level domain name, from the largest to the smallest organisation, could potentially benefit from the potential prestige, visibility and authenticity conferred by the Community gTLD.
User convenience
Second-level domain names could be rich with key words or terms that reinforce the community’s messaging or branding, potentially making it easier for users to find them online.
Higher profile and visibility
A consortium could potentially establish a Community gTLD as a one-stop hub, enabling visitors to easily obtain information, link to member organisations, or pay for goods, services and memberships, or make donations.
Affordability
A Community gTLD may be an attractive option for applicants that want to operate a gTLD but have limited resources. For example, members of a community consortium could share the cost of applying for and operating a gTLD, or they could distribute costs based on access to particular rights and privileges associated with the new gTLD.
Want to learn more or speak with a Verisign New gTLD Services expert?